Umzimba ufuna ukulinganisela ukugcina amanqanaba ombane kwaye ugcine zonke iinkqubo zawo zokusebenza. Kuyo nayiphina inkqubo enye le nkqubo ibizwa homeostasis. Umzekelo abantu abadala bafuna ukulala iiyure eziyi-6-8 kunye nokufikisa kufuna ngaphezulu. Bafuna ukulala ukuze bancede ingqondo nomzimba uzibuyise, benze naluphi na ulungiso, badibanise iinkumbulo kwaye baphilise. Umzimba ugcina amanqanaba eswekile yegazi, uxinzelelo lwegazi kunye namanzi kwinqanaba elingaguqukiyo kuluhlu olumxinwa. Xa iinkqubo ezininzi zinxibelelana zize zilawule phakathi kwazo ukugcina ibhalansi kwaye zilungelelanise njengoko iimeko zitshintsha, inkqubo ibizwa njalo allostasis. Yinkqubo enamandla kakhulu yokulinganisela, ukulawula iinkqubo ezininzi ngexesha elilodwa.
I-Goldilock yeSigqibo
Kwenzeka ntoni ngokukhulu kakhulu, kuncinci okanye kumanqanaba afanelekileyo e-dopamine.
Isibalo sokubaluleka asipheli
I-intanethi ye-intanethi ibonakala kwingqondo njengexesha lokuxhatshaza, kodwa ixesha lokukhula elingapheliyo. Khumbula ukuba ubuchopho bethu bokuqala buguquke ngexesha lokunqongophala. Ubomi bokuqala bubona i-intanethi ye-intanethi njengento 'yokudliwayo'. Leli thuba elikhulu, elikhululekile lokuchumisa, elisiqhubelayo 'ukulifumana ngexesha lokufumana okuhle'. Ngokuhlala utywala, ingqondo iguqulela i-bonanza engakaze ibe nayo ngaphambili njengento yokuphila. Ngokukhawuleza uza kufuna ukulungelelanisa ngokuguqula indlela yokucwangcisa ingqondo.
Iinkampani ze-intanethi zisebenzisa i-intanethi yocwaningo olululo olusetyenziswe ukwenza umkhwa owenza iimveliso ezigcina silindile. Khangela oku Intetho yeTED nguNir Eyal.
Ingqwalasela yethu imodeli yoshishino ye-intanethi ngokweSir Tim Berners Lee, uyise wewebhu jikelele. Ixabiso labo kubathengisi linjengegolide. Akukho nto enjengomdlalo wamahhala okanye ividiyo kwi-intanethi. Njalo xa sichukumisa 'ufana' kwijelo loluntu okanye ubukele ividiyo entsha, amakhulu eenkampani ziqokelela le datha kwaye zakha iprofayili kuthi. Xa siba ngumlutha kwi-intanethi, baninzi imali abathengisi abasenzayo kuthi. Umlutha kuthetha ukuba sincinci kunye nengqondo yengqondo ekhoyo ukuze sifunde izakhono, zenzele imali okanye senze umsebenzi.